Similar to any other print material, outdoor lawn signs need to stand out if you want to pass your message. Here are a few things to consider when creating outdoor lawn signs.
a) Grab People’s Attention – If you want people to read your yard signs, you need to be witty. Don’t load the signs with information but focus on something that captures their attention. Say what you want to pass along with the shortest words possible but in a witty manner.
b) Business Logo – If you are advertising your business using yard signs, you should put in mind name recall. Make sure you add your business logo in the yard sign. It’s a good way for potential customers to remember your brand. Once they see your logo, they can associate it with your product.
c) Call To Action – Your signs need to tell your customers what you want them to do. For instance, do you want them to call you for more information about the product or what you are offering? Do you need them to visit your website and see what you have to offer? Do you need them to visit your store and make the purchase in person? Make sure the sign says it clearly so they can know what to do.
d) Readability – Your lawn sign needs to be readable if you want to get the most out of it. Imagine that most people who will come across your sign will be driving or walking by. They have very few seconds to see what the sign says. Use big and bold fonts on your signs and make sure there is enough space for each character. You should also use contrasting colors where light backgrounds blend in with dark letters.
e) Tone – The message and colors on your yard signs should be consistent with your business message. You can bring about a lot of interest if you use humor but it might not be appropriate at all times. For instance, if you are inviting people to vote or go to church, you need a formal tone.
f) Size – Even if you have placed the lawn signs in the high traffic areas, they will be more effective if they are in the appropriate sizes. For advertising purposes, you should opt for bigger signs because they are easier to notice.
g) Quality – You should look for a trustworthy printing company to make sure your yard signs look professional. A good printing company should be able to use high resolution printers to bring out exactly what you need. For instance, they can use inks that resist fading thus making them suitable for use outdoors.
There are many reasons why people use yard signs. For instance, they are very affordable for advertising or making a call to action. Additionally, they are durable especially if printed using high-quality materials since they can withstand the weather elements. Finally, they are very easy to install because you simply plant them in the yard and your message is easy to see.