Getting your site highly ranked in the search engines can take a lot of work. Recent studies are showing that page backlink and domain backlink factors are given more importance than on-page SEO. Does that mean it is time to just publish pages without paying attention to SEO?
No, it is the exact opposite.
You could get all of your backlinks done perfectly, but if your on-page optimization is terrible, you will not rank for the phrases and keywords you want. That is why we are going to take a quick look at some of the most important on-page SEO factors you need to check on every piece of content you produce.
#1 – Your Page Title – You should always try to include one of your important keywords in the title of your web pages and blog posts. It takes just a little extra thought to get this one right. Keep the keyword close to the beginning of the title. Your title should be an H1 headline.
#2 – Sub-Headings – Here is your golden opportunity to talk to Google. Make sure you used H2 headlines to tell Google this is important. You can integrate additional keywords into your articles. This is another place to add-in qualifiers like “2019”, “Review”, “Guide” to target long-tail keywords.
#3 – Do It Early – Do not be a writer who wants to ramble for the first paragraph. Get you most important keyword into your content in the first 100 words. This is the area where Google will start to determine what your content is all about.
#4 – Outbound Links – We used to fear outbound links as something that would dilute our SEO ranking. Now it has become a key method of telling Google what we are writing about and what we see as important. Link out to authority content on your subject to improve your own ranking.
#5 – LSI Keywords – This is a fancy way of saying “say it a different way”. Use words and phrases in your content that reflect what your content is about. You do not want to keep repeating your keywords, so find a different way to say it. You can use your own brain, or use a keyword research tool to give you associated phrases.
#6 Tell The Whole Story – Many of us can remember when short articles worked great. Today Google expects great content to tell the entire story, which can only be done with long content. What does that mean? Thousand word articles are a great starting point, but if you have more to say, keep writing. Long content allows you to use more LSI keywords, target additional longtail keywords and use more sub-headings.
#7 Video/Multimedia – You want people to stay on your site longer. Adding video content increases the time visitors stay on your page and tells Google they like your content, instead of just hitting the back button instantly.
These 7 on-page SEO factors just scratch the surface, but will help you start producing content that improves your rank and keeps you targeted on the phrases that matter.