5 On-Page SEO Factors You Need To Check

Getting your site highly ranked in the search engines can take a lot of work. Recent studies are showing that page backlink and domain backlink factors are given more importance than on-page SEO. Does that mean it is time to just publish pages without paying attention to SEO?

No, it is the exact opposite.

You could get all of your backlinks done perfectly, but if your on-page optimization is terrible, you will not rank for the phrases and keywords you want. That is why we are going to take a quick look at some of the most important on-page SEO factors you need to check on every piece of content you produce.

#1 – Your Page Title – You should always try to include one of your important keywords in the title of your web pages and blog posts. It takes just a little extra thought to get this one right. Keep the keyword close to the beginning of the title. Your title should be an H1 headline.

#2 – Sub-Headings – Here is your golden opportunity to talk to Google. Make sure you used H2 headlines to tell Google this is important. You can integrate additional keywords into your articles. This is another place to add-in qualifiers like “2019”, “Review”, “Guide” to target long-tail keywords.

#3 – Do It Early – Do not be a writer who wants to ramble for the first paragraph. Get you most important keyword into your content in the first 100 words. This is the area where Google will start to determine what your content is all about.

#4 – Outbound Links – We used to fear outbound links as something that would dilute our SEO ranking. Now it has become a key method of telling Google what we are writing about and what we see as important. Link out to authority content on your subject to improve your own ranking.

#5 – LSI Keywords – This is a fancy way of saying “say it a different way”. Use words and phrases in your content that reflect what your content is about. You do not want to keep repeating your keywords, so find a different way to say it. You can use your own brain, or use a keyword research tool to give you associated phrases.

#6 Tell The Whole Story – Many of us can remember when short articles worked great. Today Google expects great content to tell the entire story, which can only be done with long content. What does that mean? Thousand word articles are a great starting point, but if you have more to say, keep writing. Long content allows you to use more LSI keywords, target additional longtail keywords and use more sub-headings.

#7 Video/Multimedia – You want people to stay on your site longer. Adding video content increases the time visitors stay on your page and tells Google they like your content, instead of just hitting the back button instantly.

These 7 on-page SEO factors just scratch the surface, but will help you start producing content that improves your rank and keeps you targeted on the phrases that matter.

Google My Business And Maps

If you have a physical business, you need to get your location listed on Google Maps. A lot of people use Google Maps to find stores and this will help with local SEO. The importance of this is why you need to know how to use Google My Business to get your company listed on Google Maps.

What Is Google My Business?

Before you can look at how to use Google My Business to get onto maps, you need to know what this is. GMB is Google’s business directory which is completely free to use. You will need to use your Google account which is associated with your business.

Opening A GMB Account

To start getting your business listed on Google Maps, you need to open a GMB account. This is very easy to do as you simply have to go to the Google My Business website. There you will find a button which states Start Now in the top right-hand corner.

Once you have clicked on this button, you will need to ensure the name of your business. You will then have to enter your business address into the search box provided. At this point, you will see 2 tick boxes that you need to consider.

If your business requires you to go to your customers’ location, you need to tick the box which states this. If you are working out of an address that you do not want to be seen, you need to tick this box. This will hide the actual address, but will leave the region available. At this point, you will also need to select your delivery area if you do deliver items.

Verify Your Business

Once all of your address information has been listed, you need to verify your business. Your business will not appear on Google Maps if you do not complete this step. There are a few ways that this can be done, but the most common is through postcard verification.

To initiate verification, you will need to log into your GMB account and choose the business you want to verify. You need to ensure that the address is correct and add a contact name for the postcard to be addressed to. After clicking the mail button, you will need to wait for the postcard to arrive. This will generally take around 5 days.

When the postcard arrives, you will need to log back into your GMB account. There will be a verify now button which you need to click. A code field will appear and you need to enter the 5-digit code from the postcard.

Another way that you could verify your business is through phone verification. However, this is only offered to certain eligible businesses. If you are eligible, this option will appear when you try to verify your account.

If you have a verified Google Search Console account for your business, you will be able to use instant verification. To ensure that this is possible, you need to use the same Google account for GMB and Search Console. After verification, you need to complete the rest of your listing and it will be live on Google Maps.

Google Algorithm Updates You Need To Know About

Google algorithm updates can seem like a good task, but it can also lead to website traffic dropping if you don’t meet the algorithm criteria. Before you head off on a “Google is evil” rampage, it is important to understand these updates and how they can you. Attributing traffic loss to a Google update exclusively is merely shifting the blame as algorithms need to be triggered to take effect. In this article, we will provide information on some top algorithm updates you need to know, and how to improve your site to dodge traffic loss.

Update #1: Google Panda

A Google algorithm update most likely to affect websites is Google Panda. The purpose of Panda is to evaluate a website according to the quality of the content. Any low quality content will be moved to the back of the line, so to say; however, high quality content will receive top ranking spots on search engine ranking pages. If you are good at on-page optimization, you should not have too many problems with Google Panda.

Elements that can trigger Google Panda include the following:

• Thin Content

Thin content typically refers to items with too few words. When working with a content platform, you will find that there is a minimum word count for the content to be considered an adequate SEO level post. An average of 500 words is suitable, and this is because Google prefers to offer users explicit responses to their searches. Basically, the longer the content; the better the ranking.

• Duplicate Content

Duplicate content, also known as duplicate text, involves the use of copied “chunks” of text within documents. Images are given a degree of leeway, but text should be used carefully. Text can be quoted, especially if you quote it correctly and use it in context. However, duplicating content and passing it off as original work is considered plagiarism. If you opt to use duplicate content on multiple pages, Google Panda can be triggered.

• Article Spinning

Article spinning is closely linked to the use of duplicate content. Spinning refers to rewriting text from another site, and, unfortunately, good content must be original content. Spinning lowers the quality of the text, particularly when using automated spinning software.

Update #2: Google Hummingbird

Unlike Google Panda, Google Hummingbird aims to improve the user’s search and not necessarily the direct ranking of the website. Hummingbird interprets the intent of the search query making the ranking pages the most qualified options. In this case, the significance is not placed on content and keywords alone, but also the context of the text.

The trigger Hummingbird, you must understand what your target audience is searching for when they search online. In the majority of cases, it is quite obvious, particularly if the search is a question. Providing answers within a page’s content, and being generous with details and context-related words can be beneficial. However, while you use researched content to answer questions, you must not remain in context! For instance, don’t confuse the reader with technical terminology if your site is not an academic one.